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Prime Journal of Business Administration and Management

 ISSN: 2251-1261

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TABLE OF CONTENTS :: 2016 :: FEBRUARY

 

    Yalda Roodbaei and Maryam Kenarehfard
    The effect of social media marketing activities on value equity, brand equity and purchase intention: A case study of Dell computers customers
    Abstract + Full Article (PDF) - Pages 2011-2017
 
    Jimmy Mutuku Mwithi, Dr. Susan Were, and Dr. Willy Muturi
    Effect of self awareness leadership competency on the performance of state corporations in Kenya
    Abstract + Full Article (PDF) - Pages 2018-2025
 
    Peter Ngibuini Kuguru
    Effects of quality of coffee on performance of coffee industry in Kenya
    Abstract + Full Article (PDF) - Pages 2026-2034
 
 
 

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