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 Prime Journal of Business Administration and Management = ISSN: 2251-1261

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Omol EJ

 

 

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Prime Journal of Business Administration and Management

ISSN: 2251-1261.

Volume 7, Issue 1, pp. 2176-2191

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Full Length Research

 

Title

FACTORS INFLUENCING ACCEPTANCE OF MOBILE MONEY APPLICATIONS IN ENTERPRISE MANAGEMENT: A CASE STUDY OF MICRO AND SMALL ENTERPRISE OWNERS IN KISUMU CENTRAL BUSINESS DISTRICT, KENYA

 

Author(s)

Edwin Juma Omol

 

Address(es)

1Graduate Assistant, Department of Management Science, School of Business, University of Nairobi, Kenya

2Department of Management Science, School of Business, University Of Nairobi, Kenya

3Department of Management Science, School of Business, University Of Nairobi, Kenya

 

Accepted Date

27th July, 2016

 

Citation

Omol EJ (2016). FACTORS INFLUENCING ACCEPTANCE OF MOBILE MONEY APPLICATIONS IN ENTERPRISE MANAGEMENT: A CASE STUDY OF MICRO AND SMALL ENTERPRISE OWNERS IN KISUMU CENTRAL BUSINESS DISTRICT, KENYA. Prim. J. Bus. Admin. Manage. 7(1): 2176-2191.

 

Abstract

The research aimed at determining factors influencing acceptance of mobile applications in enterprise management specifically testing whether relationship exists between demographic features, Perceived Usefulness (PU), Perceived Ease of Use (PEOU) and Perceived Risk (PR); and acceptance of mobile money payment among micro and small enterprises in Kisumu City, Kenya. The research exhibited descriptive correlational research design enabling the researcher to determine the strength of relationship between the variables of the study and the study employed simple random and purposive sampling technique for selection of the samples. The questionnaires were administered by the researcher with the help of two research assistants to the MSE’s Owners in Kisumu City CBD. A total of 271 respondents returned their questionnaires, resulting in a response rate of 95.8% which was considered satisfactory for subsequent analysis. Due to the quantitative nature of the study, the results were analyzed with statistical tools using mean, mode, median, frequency tables and multiple regression. The results indicated that Demographic features, PU, PEOU and PR are significantly related to acceptance of MMP. PEOU was found to be the most influential determinant of acceptance with r= 0.872, p- value= 0.013 at 0.05% significant level. The analysis also revealed that PR on MMP was the major hindrance of users accepting the technology with a negatively strong relationship of r value =-0.548 and p value =0.003. The study also established joint contributions of the four independent variables on acceptance of MMP but failed to establish the individual contribution of each independent variable on MMP hence there is need for further studies.

Key words:
Mobile applications, enterprise management, demographic features, perceived usefulness, perceived ease of use, and perceived risk
.

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