home | about us | journals | search | contact

 

Prime Journal of Business Administration and Management

 Prime Journal of Business Administration and Management = ISSN: 2251-1261

  BAM

  About BAM

  Submit

  Call for articles

  Author's Guide

  Archive

  Editorial Team

 

 

Other viewing options

full text (PDF)

Search  

   Author

PubMed

Kuguru PN

 

Google

Kuguru PN

 

Google Scholar  

Kuguru PN

 

 

OTHER JOURNALS


Prime Research on Education

ISSN: 2251-1253


Prime Journal of Microbiology Research

ISSN: 2251-127X


See list

 

Previous Abstract  

 

Prime Journal of Business Administration and Management

ISSN: 2251-1261. Volume 6, Issue 2, pp. 2026-2034

© Prime Journals  

 

 

Full Length Research

 

Title

Effects of quality of coffee on performance of coffee industry in Kenya

 

Author(s)

Peter Ngibuini Kuguru

 

Address(es)

The Management University of Africa, Kenya.

 

Accepted Date

2nd March, 2016

 

Citation

Kuguru PN (2016). Effects of quality of coffee on performance of coffee industry in Kenya. Prim. J. Bus. Admin. Manage. 6(2): 2026-2034.

 

Abstract

This study sought to determine the factors affecting the performance of the coffee industry in Kenya with a case study of Mathira Constituency. The study sought to find the existing linear relationship between the factors affecting the coffee industry and performance of the coffee industry. The factors that were considered included grading, taste, appearance and level of acidity. The study was grounded on public interest theory of regulation, total quality management theory and Theory of Performance. Mixed mode research approach was used which consisted of the descriptive research design and correlation research design. Simple random sampling technique was used and the sample consisted of 385 respondents out of a population of 26,000 farmers. The study involved a primary data collection from the coffee farmers and the coffee cooperative society managers. The collected data was edited, coded, keyed in and analyzed using Statistical Package for Social Sciences (SPSS). The study findings showed that all the factors have a positive significant relationship with the performance of coffee industry in Kenya. The factor combined accounted for 28% of the performance of coffee industry. Quality of coffee had a significantly positive relationship with the performance of coffee industry in Kenya. Based on the findings above the study concluded that quality of coffee produced, grower’s capacity, government policies and marketing process are significantly related to performance of coffee industry in Kenya. The study therefore recommended that CBK, government of Kenya, donors, coffee farmers in Kenya and others policy makers should support production of coffee from harvesting to processing to be done in a manner that will maintain the high quality of final coffee which will attract high prices hence revitalizing the coffee industry. CBK should also intervene to train farmers on how to maintain healthy crops that will lead to high quality produce. The key players should come up with new strategies to market Kenya coffee to fetch good prices.

Key words:
Quality of coffee, performance, mathira constituency, coffee industry.


See Full Article [pdf]

___________________________________________________________________________________________________________

Privacy Policy | Terms of Use

© Prime Journals 2016